Cup o’ Joe

Burger King created a brand for their coffee by calling it BK Joe.  They advertised it came in 3 easy-to-say sizes, a sneer at the ridiculous cup sizing system at Starbucks.  I like BK Joe.  Burger King and McDonald’s have both had pretty good coffee for quite a while.  Well, they did have.

Last year McDonald’s took a chunk out of Starbucks’s profits after unveiling McCafe.  While I still order small coffee, black, I know that McCafe has tapped into a growing market share of premium coffee customers.  In a effort to keep up, Burger King is now “proudly serving Seattle’s Best Coffee.”  There’s only one problem; it’s not as good as BK Joe.

I rarely, very rarely, go to Starbucks.  Like I said, I take my coffee one way – in a cup.  Straight coffee is loaded with caffeine and has no calories, fat or anything else for that matter.  I’m not paying $3 for a tall plain coffee.  BUT… Starbucks is the best coffee to come out of Seattle.  I’m sure that BK has signed a one or two year contract with Seattle’s Best so that can cross-promote each other, but BK is getting the short end of that deal.  What they had was better.

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About Clark Bunch

Clark Bunch is the pastor of Unity Baptist Church and author of God is Near. He and his wife Teresa have one child. In his spare time he enjoys blogging, playing guitar and riding his motorcycle. And coffee, he'd be nowhere without coffee.
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