For the first time in 40 years, Burger King may not finish the year in the #2 burger spot. Wendy’s is set to outsell Burger King, finishing in a distant second to the undisputed corporate leader McDonald’s.
HLN points out that Burger King has more locations, and I would like to add they also serve breakfast. Nevertheless, Wendy’s has made some changes this year and it seems to have paid off. Wendy’s revamped their fries a few months ago, introducing a more natural appearance and flavoring them with sea salt. BK recently changed their fries as well; Consumer Reports rated the new fries, saying that while they are better than the old ones they are still not as good as Wendy’s. Ouch.
So the Burger King may be passing the crown to a little girl with pigtails. I guess all my ranting about the horrible, terrible, very bad Caesar Side Salad wasn’t enough to hurt their bottom line.